Posts Tagged: red roxy

Community Builders: Red Roxy

Community Builders: Roxanne Schnitzler & Jessica Rediske: Red-Roxy Quilt Co.

By Kristine Jepsen • Originally published in the Fall 2017 Inspire(d)

When Roxanne Schnitzler and Jessica Rediske opened Red-Roxy Quilt Co. on Water Street in 2013, mother and daughter were already pretty well known around town. Roxanne was an administrator in the Winneshiek County Sheriff’s Office, and Jessica was a loan officer at Viking State Bank, both based in Decorah.

“But who really likes to go to the bank?” Jessica says with a questioning look. “Or to jail?!” adds Roxanne. “This business is a different ball game: People are so happy to be here,” Roxanne concludes.

Crafting is, one might argue, in their DNA. Roxanne has served as clothing superintendent for the local 4-H chapter since her own kids were in the club. Today, machine embroidery is her strong suit (she stitched the logo tapestry that greets visitors at the Red-Roxy checkout). Jessica, for her part, is a natural problem-solver and quickly took up the Bernina sewing machine repair and warranty work that came with the business. They divide the required management between them – more amicably than either imagined.

“We didn’t really know how it would go, to be honest,” says Jessica, whose day starts early with the milking of 75 registered Holsteins on her family’s farm. “What’s surprised us most is how diverse the quilting community is, right here in our rural town.” One of the first of Red-Roxy’s many ongoing classes, exploring “100 Modern Quilt Blocks,” drew 36 people, ranging in age from 21 to 85.

This community of quilters and ‘sewists,’ they say, are part forager, part engineer, and all artist. Even though Red-Roxy stocks 3,000 bolts of fabric, folks know that when any given batik or double gauze or true-blue cotton is gone, it’s gone – as in, perhaps not even available from the manufacturer – and they pore over them with the precision of gem buyers, piecing together just the right combination that will make their next project shine.

Jessica and Roxanne decide which of these fabrics to buy a year or more in advance, often at huge market shows that feature thousands of designers and vendors, all vying to get their limited-time wares out on shelves.

“Our store trademark has become the bright and modern,” Roxanne says. One of her current favorites features fluorescent cats. “And we’ve learned to make our buys together to get the other’s opinion on how it fits the year’s craft trends or palettes. Otherwise, something will show up and we’ll cringe and point fingers at each other: ‘Did you order that?’”

Then there’s the magic of bringing a quilt, wall-hanging, or piece of clothing to life, full of angles, measurement, cutting, and of course, sewing. Red-Roxy sells kits of pre-cut fabrics, ready to be stitched into blocks, or staff can advise on how fabrics will (or won’t!) work together in a pattern.

True to the nature of ‘patchworking,’ Red-Roxy is a stop on the All Iowa Shop Hop each June, in which crafters get access to exclusive fabrics and discounts as they pick a little here, a little there from the circuit of nearly 100 stores.

 Red-Roxy also contributes to “Row by Row,” an international event each June through September. Central organizers choose a theme each year (2017 was “On the Go!”), and shops design and cut unique kits that comprise one row of quilt blocks. The first crafter in each store to complete eight rows, each representing a different store’s local flare, wins that store’s Row by Row prize: a valuable bundle of ‘fat quarters’ (quarter yards of fabric).

But Jessica and Roxanne say quilters’ true colors come flying out in the store’s dedicated craft retreats, winter and summer, as well as “Fridays After Close” (FAC for short), 5pm to midnight, once a month. The adult version of a lock-in, these retreats allow crafters to bring their current project and machine and just dial in for hours.

“We feed them, and we break up the frenzy with games and other fun stuff,” Roxanne says. “It’s so fun to see the talent in this community.”

Read the Fall 2017 Inspire(d) Online!

Here’s what’s happening in the Fall 2017 Inspire(d) – our 10 YEAR ANNIVERSARY ISSUE!!!

10 Years of Inspire(d)! 10 Community Builders from Across the Driftless, Sum of Your Biz: Empty Nest Winery, Infographic: 10 Truths We’ve Learned, Chicago Train Trip, Unicorn Presents! Fun Fall Events, Cool New Driftless Places, & More!
Read the whole thing online here!

A note from Aryn:

Roxie and I were reading the Disney book, Pocahontas, recently. It’s not one I love (I’m not sure when it even made it to our shelves)…but it did spark a good conversation. We were discussing what happened to Native Americans when settlers came to this “brave, new world,” and how they’re treated still today. We talked about how people from different parts of the world might look a little different from each other – different sizes, shapes, and definitely colors – but we’re all the same on the inside. And Roxie – who just turned five – says, “Mom, wouldn’t it be SO COOL if there were pink and purple people?!” I smiled, “Why, yes, Roxie. It would be so cool. And isn’t it so cool that the people and colors we do have are all different from each other anyway? It makes the world so much more beautiful, I think.” “Yeah, totally, Mom,” she says.

More colors, more variety, more beauty – we humans all come together to make this amazing, diverse work of art.  And we’re all connected through a community called humanness.

This is our 10-year anniversary of Inspire(d) Magazine. We dubbed it an “experiment in positive news” when we first started out, so I decided to think on what that experiment has taught us. I compiled a list of truths that have risen to the top of my list – check out the infographic on page 25 – but the clearest lesson of all is that community is the most important thing we can build in this life. Big or small, these communities and connections are what we’ll remember at the end of our lives.

So this milestone Inspire(d) is all about community-builders. Our region is filled with them, but we narrowed it down to 10 amazing groups or people: Liz Rog and Brad Crawford, John Condon, Lissa Carlson, Patrick ‘Red’ Longmire, Mike Ashbacher, Roxanne Schnitzler and Jessica Rediske, Shannon Dallenbach Durbin, Lora Friest, Adam Wiltgen, and Greg Wennes.

Wow, am I excited for you to read these stories this fall. I was inspired by every single one of them. They start on page 29.

These are some crazy times we’re living in, but there are some crazy exciting things happening too. There are great events and activities to check out all over this fall (pg. 56) and lots of local friends taking the leap to launch new ventures (pg. 14). We are so excited! Veteran business-owners Dave and Pam Kruger of Empty Nest Winery have some good tips for new business-owners in this issue’s Sum of Your Business. They are a husband-and-wife duo that this husband-and-wife duo truly admire!

And we couldn’t have a magazine birthday without unicorn presents, amIright?!? Check out the paper project on page 28, and the full tutorial right here on iloveinspired.com (coming soon!).

Finally, we got out for a little Family Reseach Adventure: We took Amtrak from La Crosse to Chicago! Hop aboard and check out our itinerary to get some ideas for your next train trip!

I am so grateful to you all for reading this magazine for the past 10 years. (C’mon, stop crying, Aryn!) The fact that I’m 36 years old and have been running a business for 10 years makes me feel proud as hell, and surer than ever that we really CAN do this. We can change the world. It’s so easy to feel completely helpless about things when we read the daily news. “What can I possibly do?!?” we ask ourselves. Talk to your neighbors. Make friends. Build community. Start to understand each other a little more every day. This is what you can do.

People often ask me if I will ever run out of ideas for Inspire(d) and my answer is always, “Definitely not!” It’s because of you– you continue to inspire me, and you inspire the people around you. Keep it up, you guys. It’s working.

Looking forward,

Aryn Henning Nichols

Read the whole thing online here!