Posts Tagged: LüSa Organics

Read the Summer/Fall 2020 Inspire(d)!

The Summer/Fall 2020 Inspire(d) is all about finding ways to Keep Showing Up – for yourself, your community, and your world. Inside, you’ll find (so many positive stories!):

Community Builders – Maren Beard, Amy Glomski, Kim Bonnet, Alycann Taylor – Sum of Your Biz: Red Piglet / Mike Nelson, Iowa State Preserves, Agency on Aging + Mail Cheer, DIY Mini Megaphone, Q&A with Rachel Jepson Wolf – Unplugged Family, Driftless Grown + Houston County EDA, Pollinator Gardens & More!

Awesome cover illustration by Red Piglet

Read the whole thing online here!

A note from Aryn:

Hot Mess.

I threw my back out during press week, so an Icy Hot, No Mess roll-on applicator sat like a fixture on my desk. I kept catching a glimpse of the side of the bottle – all that was visible was “Hot Mess” – and I laughed every time.

I’ve felt like a Hot Mess a fair amount in the last several months. You should see all the emails I’ve started with, “Apologies for my delay…” These are crazy times we’re living in with COVID-19, civil unrest, and in a presidential election year to boot…it’s SO HARD to get things done with the stress of it all, and with our regular support systems in upheaval.

First off, no more apologizing. It’s true: We are all in this together. And most everyone is feeling behind and a little lost right now. You are not alone!

It’s so easy to want to just run away from responsibilities, from reality. But we can’t, not really. We’ve got to Keep Showing Up – for ourselves, our families, our communities, our country, our world. We’ve got ownership of it all; it’s our Hot Mess to clean up.

I am optimistic, as always.

We must never forget the power of kindness, positivity, and hope. There are so many wonderful people in the region (and world), doing the work to make positive change happen, and bring communities together. Inspire(d) is here to share their stories.

The logo on the cover is by Mike Nelson, purveyor of positivity and owner of Red Piglet, a retail & apparel company based out of Calmar, Iowa. Check out his Sum of Your Business interview on page 16 to learn his meaning behind Keep Showing Up. Then check out what the message means to me in my infographic on page 29.

Because of COVID-19, we’ve adjusted our 2020 production schedule – the magazine you hold in your hands is our “Summer/Fall” Inspire(d), on stands July, August, September, and October. That means this magazine is our anniversary issue: 13 years (October 4 is the official date)!

As each year rolls around, we use this time to highlight Community Builders in the Driftless – because community building is one of the most important things you can do in this life. It’s how we bring understanding and growth to the world. This year we’re featuring Decorah’s Maren Beard of Luna Valley Farm and Kim Bonnet of Rubaiyat, Amy Glomski from the Wabasha Public Library, and Alycann Taylor of Bluedog Cycles in Viroqua.

Don’t miss Erin Dorbin’s piece on some great initiatives happening with Houston County farmers in Southeast Minnesota (and beyond), then learn about State Preserves in Northeast Iowa, and how to make a pollinator garden.

While you’re on the “making things” list, try out our Paper (Mini) Megaphones! They were so fun to put together! Then keep on reading for our interview with Rachel Jepson Wolf of Lusa Organics, who recently published her Unplugged Family Activity Book, filled with amazing projects, activities, and recipes to inspire you to get your head up from the screens and out into the world.

Another fun “unplugged” activity is letter-writing, and Kristine Jepsen shares how folks can sign up to give or receive “Mail Cheer” and about the work the Northeast Iowa Area Agency on Aging is getting done during this time of crisis.

Keep your eyes peeled for the next Inspire(d) coming after this one – it will be a “Holiday/Winter” issue, on stands November, December, January, and February.

We thank you, dear readers, and especially you, dear advertisers, for your support now and over the past 13 years. We couldn’t do this without you, and we are forever grateful.

As always, looking forward,

Aryn Henning Nichols

More Than a Hobby: LüSa Organics

lusa_booty_balm_bestseller

Rachel Wolf, LüSa Organics founder

By Sara Friedl-Putnam • Photos courtesy LüSa Organics
Originally published in Fall 2015 Inspire(d)

Rachel Wolf has been called many things – “rock star,” the “bee’s knees,” “genius,” and, yes, even “master of all things natural and pure.”

wolf_family_colorAs the owner and founder of LüSa Organics – a Viroqua, Wisconsin-based body care product company that she runs with her husband, Pete – she could easily let such lofty praise go to her head. Instead, Rachel keeps it real when describing herself. “I’m a writer, a mother, a homeschooler, an herbalist, a homesteader, and an all-around crafty lady,” she says with a laugh.

She also happens to be a firm proponent of the pursuit of happiness. MoreThanHobbyLogo“Life is supposed to be fun,” says Rachel, a former environmental educator who cooked up her first batch of soap (unscented honey oatmeal) with a group of friends in 1997. “You can choose the safe path, but if there is something that speaks to your heart, it’s always worth taking a risk to pursue it.”

And she has the life experience to prove it. Rachel was pregnant with her second child in 2006 when she and her husband moved from Baraboo, Wisconsin, to Viroqua to focus their energy on raising their children – son Sage and the then not-yet-arrived daughter Lupine – and on growing LüSa Organics, which was operating under two names, Queen Bee’s Earthly Delights and Baby Moon. “Pete quit his job as a solar system electrician, so we took an enormous leap trusting that the net would catch us,” she says. “But it felt right – it felt like the net would be there – and it was. We have never regretted taking that leap.”

lusa_illustrated_logoToday LüSa Organics offers a full line of handcrafted body care products – including soaps, balms, exfoliants, moisturizers, and sugar scrubs that smell – and feel – great. Even better? All LüSa products are made from ingredients that are organic and/or sourced locally; all its fragrances are created from essential oils (lavender, patchouli, peppermint, eucalyptus, and citronella, to name just a few); and all its coloring comes from natural pigments, herbs, and clay. The sunflower oil used in LüSa soaps (22 varieties and counting) even hails from an organic farm just down the road.

“Our products are of consistently high quality because we never compromise on ingredients or techniques,” says Rachel, whose own favorite essential oil derives from calendula, a plant with a long history of use as a healing herb. “Our customers want to know what the products are made of, how they work, and who’s making them. That’s part of the reason I write my ‘Clean’ blog – I want to be trusted by our customers and transparent in our business operations.”

lusa_three

In the blog, she invites readers into her family’s daily lives. Read through the entries­ – which date back to 2008 – and you’ll learn, for starters, how Lupine makes jam, Sage taps a maple tree, and Rachel herself perfects peaceful parenting. (Some of her basic tenets? Forgive, accept, and love yourself). This refreshing transparency – as well as her company’s unwavering commitment to quality – are big reasons why LüSa has generated such a passionate customer base worldwide. Word of mouth has landed many of its products – like its bestselling, cloth-diaper-safe Booty Balm and Baby Wipe Juice – on the shelves of retailers in most states and even as far away as Australia.

And while LüSa Organics continues to grow in product sales and reputation, don’t think for a minute Rachel is content to rest on her laurels. To the contrary, she is constantly dreaming up, tinkering with, and testing potential new additions to the LüSa product line. “I’ve always been intrigued by the chemical alchemy of turning simple, safe ingredients into warm, luxurious body care products,” she says. “It’s satisfying, and somewhat thrilling, to know we can create something new with not much more than a good idea, a few quality ingredients, and our bare hands.”

lusa_soap

LüSa Organics products are available in stores throughout Wisconsin, Minnesota, and (now) Iowa as well as online at www.lusaorganics.com. Each year the company donates 10 percent of its profits to organizations generating positive global change, like Sow the Seeds, Heifer International, and the La Leche League. If you visit the LüSa website, be sure to also take a peek at Rachel’s engaging blog, “Clean.”

Read the Fall 2015 Inspire(d) Online!

Fall_15_Cover

You get a sneak peek, you unicorns, you! Check out the Fall 2015 Inspire(d) Magazine online here today.

Here’s what you’ll get to read:
Steam Sisters Clara Bergan • More Than a Hobby: Paula Brown. LüSa Organics. Tim Blanksi. Lori Biwer-Stewart. Yellow River Dairy • Driftless Day Trips: Cassville / Potosi • Good Gourd! Infographic • Sum of Your Business: Jessica & Derek Balsley • Probit: Marvin Wicks • & More!